Category Archives: Ford Stories

Take a sneak peek into all the cool stuff happening inside Ford: meet our experts, get to know what they are working on, and how we go further to deliver your dream on wheels.

Take Your Pledge to Never Drive Distracted

Distraction comes in many forms and affects the most important parts of our lives — work, relationships, even the way we drive — and it’s becoming a worldwide issue. Did you know that according to WHO, 1.25 million people die each year from traffic accidents, and those using mobile phones while driving are four times more likely to get into a crash. We want drivers to keep their eyes on the road and hands on the wheel at all times, because nothing is worth losing that special connection for. It’s why safety is a top priority at Ford and why we invest in safety features, DATs and connectivity tools like SYNC 3 that help get driver’s home safely. It’s why Ford runs DSFL driver safety program that will train thousands of people in 11 Asia Pacific markets this year with an increased focus on distracted driving. It’s why we’ve asked all our employees in the region to take a pledge to park their phones when they are behind the wheel. And it’s why we are running a campaign to raise awareness for the dangers of distracted driving. Join us to take the pledge on Facebook and help spread the message to never drive distracted ever again. How to take your pledge Change your profile picture with one of our Facebook…

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THE FIVE PILLARS OF FORD SMART MOBILITY

Ford Smart Mobility is about people. It’s about helping people stay connected to their lives. Staying connected might mean finding a nearby restaurant while behind the wheel in an unfamiliar city, or using voice commands to control your favorite mobile app on the go. Or maybe it’s just a quick call to wish an old friend happy birthday. With SYNC and Ford AppLink, you’re more connected than ever before. Ford Smart Mobility is about finding new ways to get around. The world is becoming more crowded and old models of transportation are increasingly outdated. Getting around today means more than just personal car ownership: from ride-hailing apps to car-sharing programs, people today are rethinking what it means to own a car. Cities are becoming larger and public transportation is becoming more connected than ever before, and new mobility solutions are needed to make getting around convenient and sustainable for the future. Ford Smart Mobility is about changing the way the world moves, again. We’ve come a long way from the Model T, with semi-autonomous features available in Ford vehicles all over the world. And fully-autonomous vehicles are closer than you think: Ford will have the largest autonomous vehicle test fleet of any automaker this year. Ford recently initiated the first autonomous tests in snowy conditions, and is running tests in…

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Why Santa Should Ditch His Sleigh For A New Ford Everest

Santa has a tough job. He needs a vehicle that can tackle any terrain to deliver holiday cheer all over the world. Here’s why the new Ford Everest is up to the challenge. Santa might need help from Rudolf and his pals for intercontinental flights, but there’s no need to trouble them when traveling over land. With a towing capacity of 3,000 kg, the new Ford Everest can pull the reindeer for a change. No more wasted hours digging sleigh runners out of the sand! With its smart Terrain Management System, the new Ford Everest can go anywhere, from the sandy dunes of western China to the rugged and rocky Australian outback. On the varied rooftop terrain of cities around the globe, a 29-degree approach angle and 25-degree departure angle make navigating to chimneys a cinch. Through Thailand’s jungle rivers and across crystal-clear Himalayan streams, the new Ford Everest can wade through water up to 800 mm deep. Presents? No problem. Fold the rear seats down for up to 2,010 liters of cargo space. Or fill the seats with friends, elves and family members and still pack in up to 750 kg of holiday goodies. Still not enough? The new Ford Everest can carry up to 100 kg on its roof. To learn more about Santa’s Everest, click here. Happy…

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The Spy Who Drove Me

As the world goes crazy for the new Bond movie – Spectre — we take a look back at some of our favorite Ford cameos alongside 007. Dr. No The Ford Anglia was the first vehicle to feature in a James Bond film. During the opening scenes of “Dr. No” a British intelligence chief called Strangways is ambushed and killed while getting in to his Anglia 105E. Goldfinger A Lincoln Continental (Lincoln is a Ford-owned brand in the U.S.) proved to be the final resting place for uncooperative gangster, Mr. Solo, after he refuses to join Goldfinger’s dastardly Operation Grand Slam. Solo and the car are crushed at a scrap yard by henchman, Oddjob. In another stand out car chase, vengeful Tilly Masterton is forced off the road in her 1964 Ford Mustang convertible after taking a pot shot at Bond on the glorious Furka Pass, in Switzerland. A classic Bond gadget moment, the Mustang is disabled by 007’s scythed chariot-style wheels. Thunderball True to the film’s title, SPECTRE agent Count Lippe goes up in a thunderball when his Ford Fairlane Skyliner is blown up by villainess Fiona Volpe using rocket launchers mounted on her BSA motorbike. The scene was filmed at Silverstone race track in the U.K. On Her Majesty’s Secret Service A Mercury Cougar XR7 Convertible (another Ford-owned…

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Ten Tech Items that Have Become Smaller, but Mightier

Over the past century, technology has come a long way. We’ve seen computers go from the size of a house, to the size of our palm. Tech pieces continue to get smaller, but they also get mightier. Travel through time with us as we take a look at some then and now comparisons – you’ll be surprised at just how far we’ve come.