Category Archives: Delivering Quality

From Pencil to Parking Lot: The Art of Design at Ford

At Ford, the design of every new car starts with a series of questions: who will drive this vehicle, and where do they want it to take them? Will they use it to bring their family to the beach, or to haul lumber to the worksite? Are they looking for something sleek and fun, or powerful and bold? Whether in Melbourne, Dearborn or Cologne, designers at Ford take these answers and shape them into the Ford vehicles that drivers around the world know and love. But how does this process take place? It begins with a humble pencil and paper, turning concepts for new vehicles into two-dimensional sketches. Once designers have captured the spirit of a new vehicle, they bring their sketches into the digital world. As the exterior is further refined, Ford designers and clay sculptors work together to fine-tune key design elements, such as body lines, using a complex language of tape to explore the elements of a vehicle’s bodywork and put the final touches to the vehicle’s styling. (Learn more here.) The creative process then enters the virtual world. Ford designers and engineers create renderings of new vehicles in state-of-the-art Ford immersive Vehicle Environment (FiVE) labs, using augmented reality headsets such as the Oculus Rift to explore every aspect of a new vehicle’s design in virtual reality….

More …

Start Your Year Right with a New and Improved Commute

Drivers in Asia Pacific spend a huge amount of time in their cars – many see upwards of 1,000 hours behind the wheel every year! Drivers in India spend the most time commuting, with almost 50% of commuters spending at least 12 hours in their cars every week. That’s over 600 hours every year – imagine what you could do with that much free time. At Ford, we believe this time can be productive and comfortable. Why not use 2015 as the year you finally learn a new language, listen to those books you never find time to read, or stay in touch with family and friends? Ford vehicles help you make the most of your valuable time. Listen to audio books Everyone has books they never get around to reading – why not cross some off your list by listening to audio books on the road? SYNC’s Bluetooth streaming feature can help immerse commuters in whatever story they choose. Catch up on the news Sick of the same old pop songs? Flip the station using SYNC voice commands and stay on top of what’s happening outside of your car by listening to the news. Expand your horizons There are thousands of lectures and language courses available online – download them onto your mobile device and stream them on the…

More …

Introducing the Ford GT

The Ford GT is the ultimate Ford performance vehicle, with ultra-efficient active aerodynamics, mid engine, carbon ceramic brakes, 7-speed dual clutch transmission, carbon fiber body panels, carbon fiber primary structure, active torsion bar suspension, 600+ horsepower, and a 3.5 liter twin-turbo EcoBoost® V6, the most powerful EcoBoost engine ever.