Category Archives: Go Further

HOW WE KNOW WHICH CAR COLORS WILL BE TRENDING YEARS BEFORE THEY ACTUALLY ARE

When creating a new car color, our designers have to look at a diverse range of societies and predict how changing moods will affect color preferences. The designers then combine that with knowledge of how trends in design disciplines are changing to create colors that look on-trend, nearly half a decade after they were developed. Once the design team has a feel for where design trends are heading, they put on their social scientist hats.

DRONEKHANA ONE

What happens when you bring together one of the world’s most exciting new sports – and some of its most thrilling cars? The answer is our new video – “Dronekhana” Two of the planet’s best drone pilots tackle a unique obstacle course that includes a drifting Focus RS performance hatchback, a smoking Ford Mustang, and a robot. Pilots Luke Bannister and Brett Collis navigate their drones remotely with the help of special goggles, which provide a first-person view as they fly under a Ranger pickup and through a B-MAX car. A rig of 36 GoPro cameras captured the drones mid-action in a style made famous by the 1999 film The Matrix. “It’s basically like stepping into the cockpit. It was a tough course and we had some mishaps – but at least the Mustang’s all right, that’s all that matters,” said 16-year-old World Drone Prix champion Luke Bannister who took on the course with Tornado XBlades team mate and fellow Brit, Brett Collis, 22. * Named in tribute to the YouTube phenomenon Gymkhana, starring Focus RS consultant Ken Block, “Dronekhana” was filmed at Ford’s European headquarters in Cologne, Germany, the city which this week hosts Gamescom Europe’s biggest interactive games trade fair. It follows previous “Snowkhana” videos that have become a festive Ford tradition.

From Pencil to Parking Lot: The Art of Design at Ford

At Ford, the design of every new car starts with a series of questions: who will drive this vehicle, and where do they want it to take them? Will they use it to bring their family to the beach, or to haul lumber to the worksite? Are they looking for something sleek and fun, or powerful and bold? Whether in Melbourne, Dearborn or Cologne, designers at Ford take these answers and shape them into the Ford vehicles that drivers around the world know and love. But how does this process take place? It begins with a humble pencil and paper, turning concepts for new vehicles into two-dimensional sketches. Once designers have captured the spirit of a new vehicle, they bring their sketches into the digital world. As the exterior is further refined, Ford designers and clay sculptors work together to fine-tune key design elements, such as body lines, using a complex language of tape to explore the elements of a vehicle’s bodywork and put the final touches to the vehicle’s styling. (Learn more here.) The creative process then enters the virtual world. Ford designers and engineers create renderings of new vehicles in state-of-the-art Ford immersive Vehicle Environment (FiVE) labs, using augmented reality headsets such as the Oculus Rift to explore every aspect of a new vehicle’s design in virtual reality….

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Combating Infant Mortality in rural India

Ford’s Blueprint for Mobility goes beyond addressing congestion on the roads. It is also about improving the accessibility of remote locations to cater to basic human needs. We, along with our partners, re-imagined healthcare service delivery in remote, rural areas of India through Project SUMURR.

Creating Virtual Factories

Find out how Ford is using advanced 3D technology to re-arrange and optimize its assembly lines virtually, leading to both improved production efficiency, and worker health and safety.