When creating a new car color, our designers have to look at a diverse range of societies and predict how changing moods will affect color preferences. The designers then combine that with knowledge of how trends in design disciplines are changing to create colors that look on-trend, nearly half a decade after they were developed. Once the design team has a feel for where design trends are heading, they put on their social scientist hats.
What happens when you bring together one of the world’s most exciting new sports – and some of its most thrilling cars? The answer is our new video – “Dronekhana” Two of the planet’s best drone pilots tackle a unique obstacle course that includes a drifting Focus RS performance hatchback, a smoking Ford Mustang, and a robot. Pilots Luke Bannister and Brett Collis navigate their drones remotely with the help of special goggles, which provide a first-person view as they fly under a Ranger pickup and through a B-MAX car. A rig of 36 GoPro cameras captured the drones mid-action in a style made famous by the 1999 film The Matrix. “It’s basically like stepping into the cockpit. It was a tough course and we had some mishaps – but at least the Mustang’s all right, that’s all that matters,” said 16-year-old World Drone Prix champion Luke Bannister who took on the course with Tornado XBlades team mate and fellow Brit, Brett Collis, 22. * Named in tribute to the YouTube phenomenon Gymkhana, starring Focus RS consultant Ken Block, “Dronekhana” was filmed at Ford’s European headquarters in Cologne, Germany, the city which this week hosts Gamescom Europe’s biggest interactive games trade fair. It follows previous “Snowkhana” videos that have become a festive Ford tradition.
Ford Motor Company has teamed up with five emerging filmmakers from around the world to create a series of entertaining short films that celebrate the theme of Small but Mighty. Inspired by Ford’s award-winning range of EcoBoost engines, the shorts showcase small acts and ideas that pack a mighty punch.
Over the past century, technology has come a long way. We’ve seen computers go from the size of a house, to the size of our palm. Tech pieces continue to get smaller, but they also get mightier. Travel through time with us as we take a look at some then and now comparisons – you’ll be surprised at just how far we’ve come.