All posts by Ford Asia Pacific

Ford EcoBoost: Small but Mighty

Ford Motor Company has teamed up with five emerging filmmakers from around the world to create a series of entertaining short films that celebrate the theme of Small but Mighty. Inspired by Ford’s award-winning range of EcoBoost engines, the shorts showcase small acts and ideas that pack a mighty punch.

Easy to Implement Driving Tips for Staying Safe this Holiday Season

The festive holiday season is just around the corner. Roads are expected to be busier than ever as millions of people return home for a break from their busy work lives and spend some quality time with their loved ones. This is also a time when drivers need to be extra careful, as there is often a significant spike in road traffic and a higher likelihood of accidents and fatalities. To help you arrive safely to your loved ones, here are five easy to implement tips for your drive back home. A little preparation can go a long way Before you embark on your journey, you can do some basic checks to ensure your vehicle is ready for the long drive. Make sure that oil levels, wiper fluids and tire pressure are at an optimum level. If you are travelling with children, ensure they are fully buckled up and always use an appropriately-sized child safety seat. Planning your trip in advance is half the battle Leave early and account for possible delays. Delays are the one thing you can count on when driving long distances during the holidays. Building in extra time before your journey can help you stay relaxed on the drive, and can allow you to take frequent breaks along the way. The shortest route isn’t always the fastest or the best route. Planning…

More …

From Pencil to Parking Lot: The Art of Design at Ford

At Ford, the design of every new car starts with a series of questions: who will drive this vehicle, and where do they want it to take them? Will they use it to bring their family to the beach, or to haul lumber to the worksite? Are they looking for something sleek and fun, or powerful and bold? Whether in Melbourne, Dearborn or Cologne, designers at Ford take these answers and shape them into the Ford vehicles that drivers around the world know and love. But how does this process take place? It begins with a humble pencil and paper, turning concepts for new vehicles into two-dimensional sketches. Once designers have captured the spirit of a new vehicle, they bring their sketches into the digital world. As the exterior is further refined, Ford designers and clay sculptors work together to fine-tune key design elements, such as body lines, using a complex language of tape to explore the elements of a vehicle’s bodywork and put the final touches to the vehicle’s styling. (Learn more here.) The creative process then enters the virtual world. Ford designers and engineers create renderings of new vehicles in state-of-the-art Ford immersive Vehicle Environment (FiVE) labs, using augmented reality headsets such as the Oculus Rift to explore every aspect of a new vehicle’s design in virtual reality….

More …