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HOW WE KNOW WHICH CAR COLORS WILL BE TRENDING YEARS BEFORE THEY ACTUALLY ARE

When creating a new car color, our designers have to look at a diverse range of societies and predict how changing moods will affect color preferences. The designers then combine that with knowledge of how trends in design disciplines are changing to create colors that look on-trend, nearly half a decade after they were developed. Once the design team has a feel for where design trends are heading, they put on their social scientist hats.

DRONEKHANA ONE

What happens when you bring together one of the world’s most exciting new sports – and some of its most thrilling cars? The answer is our new video – “Dronekhana” Two of the planet’s best drone pilots tackle a unique obstacle course that includes a drifting Focus RS performance hatchback, a smoking Ford Mustang, and a robot. Pilots Luke Bannister and Brett Collis navigate their drones remotely with the help of special goggles, which provide a first-person view as they fly under a Ranger pickup and through a B-MAX car. A rig of 36 GoPro cameras captured the drones mid-action in a style made famous by the 1999 film The Matrix. “It’s basically like stepping into the cockpit. It was a tough course and we had some mishaps – but at least the Mustang’s all right, that’s all that matters,” said 16-year-old World Drone Prix champion Luke Bannister who took on the course with Tornado XBlades team mate and fellow Brit, Brett Collis, 22. * Named in tribute to the YouTube phenomenon Gymkhana, starring Focus RS consultant Ken Block, “Dronekhana” was filmed at Ford’s European headquarters in Cologne, Germany, the city which this week hosts Gamescom Europe’s biggest interactive games trade fair. It follows previous “Snowkhana” videos that have become a festive Ford tradition.

Winners of the 2016 Ford Design Challenge Revealed

Ford Motor Company and Redress – an NGO dedicated to promoting environmental sustainability in the fashion industry – announced Pan Wen from China and Amy Ward from the United Kingdom as the winners of The Redress Forum 2016: Ford Design Challenge. Held on January 15, the event challenged the 10 finalists of The EcoChic Design Award 2015/16 competition to create high-fashion outfits from the sustainable seat fabrics used in Ford vehicles. The up-and-coming designers – from Hong Kong, mainland China, Thailand, Poland, Spain, and the United Kingdom – put forward an eclectic mix of designs, ranging from couture dresses to spiritually inspired suiting. The winning piece was a floor-length asymmetrical dress in hues of neutral fabrics and contrasting copper, and was inspired by a quiet underpass on Hong Kong’s famous Victoria Peak, near where tourists take shots of the city’s iconic skyline. The design itself embodies the sustainable fashion industry. “With visible construction and hidden details, we wanted to create something that forces the wearer to dig a little deeper and to get to know the garment,” said Amy Ward. “Rather than picking an obvious skyscraper for our inspiration, we looked closer and liked the industrial feeling of the location, focusing in on the finer details.” The award-winning outfit was handcrafted in just three-and-a-half hours, following an educational workshop about the…

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Watch the Ford Design Challenge Live on Periscope

On January 15, Ford is teaming up with Redress, an NGO dedicated to promoting sustainability in the fashion industry, to host the Redress Forum 2016: Ford Design Challenge – and this year you’re invited. Follow these simple instructions to watch the live stream on Periscope. Join #FordDC2016 for a fun day of eco-fashion. This Friday, 10 emerging designers will be challenged to create a high-fashion outfit using Ford’s sustainable seat fabrics. Ford has enlisted the help of star Periscoper John Ho to share exciting moments throughout the day. John will also be joined by invited celebrities and fashion professionals. Clear your schedule and join in on the action – the event will be broadcast live on Periscope on January 15, 2016, starting at 9:40 am HKT. Friday – 15th January, 2016 – Live from the Ford Design Challenge Scope 1: 9:40AM HKT Scope 2: 10:45AM HKT Scope 3: 2:15PM HKT Scope 4: 5:30PM HKT Wednesday – 20th January, 2016 – Live from Hong Kong Fashion Week Scope 1: 4:30PM HKT Scope 2: 5:25PM HKT If you’re new to Periscope, just follow these simple instructions to watch live. FOR APPLE DEVICES Head over to the iTunes App Store and download the Periscope mobile app. Sign in with your mobile phone number or with your Twitter account. Search for John Ho’s profile – @johnho…

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Ford Design Challenge Inspires the Sustainable Designers of the Future

For the second year in a row, Ford is teaming up with Redress – an NGO dedicated to promoting sustainability in the fashion industry – to host the Redress Forum 2016: Ford Design Challenge. On January 15, 10 emerging designers from across Asia and Europe will be asked to create a high-fashion outfit using Ford’s sustainable seat fabrics. These fabrics are made by recycling plastic bottles. A special fiber is created which is used in the fabric’s weave. Plastic bottles are just one of the many recycled materials used inside Ford vehicles. Before the event, Ford caught up with some of the designers taking part in the challenge to ask three short questions about what sustainability means to them. Wen Pan, China Why do you care about sustainability? I have always felt that there must be a way to balance one’s needs with the burden we place on our earth. I want to keep exploring this balance through sustainable design – a field that I am passionate about, and that sparks deeper reflection through my work. When did you develop your passion for sustainable design? I was seeing a huge amount of low-quality, fast-fashion products available in the shops, and it sparked my interest in trying to make the industry slow down through my work. The Ford Design Challenge is…

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