Ford Smart Mobility is about people.
It’s about helping people stay connected to their lives.
Staying connected might mean finding a nearby restaurant while behind the wheel in an unfamiliar city, or using voice commands to control your favorite mobile app on the go. Or maybe it’s just a quick call to wish an old friend happy birthday. With SYNC and Ford AppLink, you’re more connected than ever before.
Ford Smart Mobility is about finding new ways to get around.
The world is becoming more crowded and old models of transportation are increasingly outdated.
Getting around today means more than just personal car ownership: from ride-hailing apps to car-sharing programs, people today are rethinking what it means to own a car. Cities are becoming larger and public transportation is becoming more connected than ever before, and new mobility solutions are needed to make getting around convenient and sustainable for the future.
Ford Smart Mobility is about changing the way the world moves, again.
We’ve come a long way from the Model T, with semi-autonomous features available in Ford vehicles all over the world. And fully-autonomous vehicles are closer than you think: Ford will have the largest autonomous vehicle test fleet of any automaker this year.
Ford recently initiated the first autonomous tests in snowy conditions, and is running tests in complete darkness to explore the capabilities of LiDAR technology, which allows the research vehicles to navigate on test tracks without the aid of any light whatsoever – not even headlights.
Ford Smart Mobility is about reimagining the relationship between the automaker and consumers.
FordPass launched this year in North America – and will come to Europe, China and Brazil later this year – is a free platform that helps members get access to all of their mobility needs. FordPass is available to everyone whether you own a Ford vehicle or not, and benefits include:
- A marketplace that will make mobility services more convenient and accessible, which will include parking services, ride-sharing, car-sharing, multimodal transportation and more
- FordGuides to help solve issues on the go through live chats, completely free of charge
- Membership loyalty benefits
- FordHubs where consumers can explore the company’s latest innovations and learn about mobility services
Ford Smart Mobility is about using data science and analytics to anticipate what customers want and need.
Data science makes the code that drives many of Ford’s mobility services smarter and more efficient.
The Panda Bus Dynamic Shuttle mobility experiment announced at MWC Shanghai uses an algorithm – developed with researchers at Tsinghua University – to power a smarter, flexible scheduling tool for a fleet of Ford Transits that helps the people of Dalian, China, get around more conveniently.