Ford Motor Company and Redress – an NGO dedicated to promoting environmental sustainability in the fashion industry – announced Pan Wen from China and Amy Ward from the United Kingdom as the winners of The Redress Forum 2016: Ford Design Challenge. Held on January 15, the event challenged the 10 finalists of The EcoChic Design Award 2015/16 competition to create high-fashion outfits from the sustainable seat fabrics used in Ford vehicles.
The up-and-coming designers – from Hong Kong, mainland China, Thailand, Poland, Spain, and the United Kingdom – put forward an eclectic mix of designs, ranging from couture dresses to spiritually inspired suiting.
The winning piece was a floor-length asymmetrical dress in hues of neutral fabrics and contrasting copper, and was inspired by a quiet underpass on Hong Kong’s famous Victoria Peak, near where tourists take shots of the city’s iconic skyline. The design itself embodies the sustainable fashion industry.
“With visible construction and hidden details, we wanted to create something that forces the wearer to dig a little deeper and to get to know the garment,” said Amy Ward. “Rather than picking an obvious skyscraper for our inspiration, we looked closer and liked the industrial feeling of the location, focusing in on the finer details.”
The award-winning outfit was handcrafted in just three-and-a-half hours, following an educational workshop about the impact of design on product sustainability. The dialogue in the workshop promoted cross-industry thinking for sustainable solutions.
All the outfits created in the challenge will be showcased next week on the runway at HKTDC Hong Kong Fashion Week, as part of The EcoChic Design Award 2015/16 grand finale show. This will be Ford’s sustainable seat fabric debut at an official Fashion Week show.
To watch all the action at Hong Kong Fashion Week, tune into a live Periscope feed with star-scooper John Ho. Get all the details below.
What: Ford at The EcoChic Design Award 2015/16 grand finale show
Where: HKTDC Hong Kong Fashion Week
When: January 20, 1630HKT Onwards
How: Join John Ho for a live Periscope session starting at 1630 from the HKFW Red Carpet