At Ford, the design of every new car starts with a series of questions: who will drive this vehicle, and where do they want it to take them? Will they use it to bring their family to the beach, or to haul lumber to the worksite? Are they looking for something sleek and fun, or powerful and bold?
Whether in Melbourne, Dearborn or Cologne, designers at Ford take these answers and shape them into the Ford vehicles that drivers around the world know and love. But how does this process take place?
It begins with a humble pencil and paper, turning concepts for new vehicles into two-dimensional sketches.
Once designers have captured the spirit of a new vehicle, they bring their sketches into the digital world.
As the exterior is further refined, Ford designers and clay sculptors work together to fine-tune key design elements, such as body lines, using a complex language of tape to explore the elements of a vehicle’s bodywork and put the final touches to the vehicle’s styling. (Learn more here.)
The creative process then enters the virtual world. Ford designers and engineers create renderings of new vehicles in state-of-the-art Ford immersive Vehicle Environment (FiVE) labs, using augmented reality headsets such as the Oculus Rift to explore every aspect of a new vehicle’s design in virtual reality.
From the humble pencil and sketch pad to the latest virtual realms and augmented reality, Ford’s design process harnesses the skills of thousands of craftsmen and women, engineers, artists and technicians to ensure every vehicle offers the ultimate driver experience, a fusion of exquisite design and the utmost levels of quality that the Ford badge represents, around the world.